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Permission-based Email
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While DataBack prohibits the use of its systems for sending unsolicited email
(UCE), customers may send permission-based email marketing, subject to the guidelines provided herein. Permission-based marketing is defined as electronic marketing that an end user agrees to receive. This is often referred to as 'opt-in' electronic marketing. All recipient information for such marketing conducted by
DataBack customers must be documented and cataloged by the customer. This information is to include
date and the location from which the email address or other recipient information was obtained. Additionally, a customer must at a minimum comply with the following guidelines, and any additional guidelines established by
DataBack from time to time in its sole discretion, to engage in permission-based email marketing without violating the
AUP.
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| Guidelines |
1. All commercial or bulk email originating from a DataBack customer on the
DataBack network must have working unsubscribe instructions.
2. All DataBack customers sending commercial or bulk email must have a working abuse@domain.com address from EVERY domain associated with the email campaign. Customers must
monitor and answer any messages sent to the abuse@ address.
3. All DataBack customers sending commercial or bulk email must have a Privacy Policy/AUP posted for each domain associated with the email campaign.
4. All commercial or bulk email sent must include information about where the email address was obtained in the body of the email. For example:
"You opted-in to receive this email promotion from our web site or from one of our partner sites."
5. All DataBack customers sending commercial or bulk email must answer all complainants' requests for details regarding where the complainant "opted-in" to receive electronic marketing within 72 hours. This information must include the
date and the location from which the email address or other recipient information was obtained.
6. All DataBack customers sending commercial or bulk email must be able to track and identify anonymous complainants.
7. All customers of DataBack are required to have up-to-date and valid contact information on file with their registrar for any domain hosted on the
DataBack network.
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| Termination |
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rarely terminate a customer account without first requesting
explanation and clarification of any reported AUP violation. However
if such requests are ignored for more than 24 hours, services will
likely be suspended until a response is received.
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